Events on Saturday

Metromixin it up at the W

Yesterday I went to the W pool for some after work drinks at the Metromix cabana hosted by my new friend Jesse. Metromix is a free LA guide to what’s going on around town - it’s part of the Tribune and a division of the LA Times. Metromix will be hosting regular pool parties during the summer that sound to be a lot of fun - June 1st is the VIP party to kick it off. Check it out and send us your pics!

Clout Malibu

Today I took the opportunity of enjoying LA’s beautiful weather to drive up to Malibu and connect with my Mallorquin friend Christian Escario, who is directing Alex von Furstenberg’s new surf/skate lifestyle brand CLOUT. Christian has been doing an amazing job with the brand and renovation of its store in Zuma. I was really inspired by his creativity in branding the renovated space and merch. Above is a picture of this awesome display of skateboards, which are hung on an old dry cleaner rack that the cute boys behind the skate counter kindly obliged to operate. It was a bit of a thrill to see the skate decks rotate in front of me and we can’t wait to see the final result of the shop’s renovation at the opening party we are planning for them on the summer solstice. Take a sneak peek at Clout’s website: www.cloutmalibu.com

30 year old LACE

Los Angeles Contemporary Exhbitions (LACE)’s art auction, this year themed Re:PRESENT, is going to be on another level. Since 1978, LACE has commissioned and presented the works of over 5,000 artists and has worked with artistic pioneers such as Chris Burden, Mike Kelley, Andrea Fraser, Suzanne Lacy and Bruce & Norman Yonemoto. We have become a force in the community and remain committed to championing the role of the artist as an agent for positive change. All Re: PRESENT proceeds ensure that we continue to deliver a safe haven that allows artists to push boundaries, expand the definition of contemporary art practices and inspire the public imagination.

As part of the LACE auction’s steering committee, I have done a small part to contribute to this unbelievable organization, and hope that you will join us for a very exciting night on May 22nd.

PREVIEW THE AUCTION

Sonic SASSAS 5/18/08

Pink Cloud is very happy to support SASSAS - the Society for the Activation of Social Space through Art and Sound - in their 5th annual fundraiser event titled BLAST! to take place on Sunday, May 18 at the home of Abby Sher.

Featuring performances by Ariel Pink, New Energy Encounter Group, Dick Slessig, with Languis and T Kelly Mason DJing, this night is going to be full of stimuli MC’d by Johanna Went. Another super cool component of the BLAST! [5] event is that all four members of Sonic Youth have created playlists on ipod shuffles, which you receive by purchasing a higher priced ticket to the event.

Many thanks to Frey Vineyards, FIJI water and Honest Tea for helping us make the event a little more green.

Check out this clip from BLAST! [4] of Pelicanman, a project with Mike Watt and Petra Hayden. Experience more of the genius behind SASSAS’ nine years of producing concerts on their Youtube channel.

SS x FF x 360 = “Alter Eco”

This weekend my friend Peter Glatzer provided me with the opportunity to introduce Adrian Grenier to Fallen Fruit, an urban activist art project that asks us to reconsider our neighborhood and interact with our city using fruit as a catalyst for discussion. For this particular event, Fallen Fruit took us and the crew of Discovery Channel’s Planet Green show ‘Alter Eco” on a fruit picking trip in Silverlake. It was so much fun learning about new fruits like calamondrin (aka: filipino lime) of the kumquat family, and interacting with the neighborhood in a whole new way! We took our fallen fruit back and made an infusion with 360 vodka. I show you here the final product of Fallen Fruit’s labor where they let the vodka sit for a week and then affixed a special label on the bottles, which were shared with friends at the Pharmaka gallery in downtown LA.

Be sure to check back in and view our flickr for more pictures, we hope to upload them very soon but have a wave of things happening right now…thanks for your patience!

The OC = Original Cool (at least for one night) on Sunday

After celebrating your mom in the OC this Sunday, enjoy a drink with some cool people and perk your ears to some tunes by CitizenD and smElvis. Here’s Elvis’ Youtube pick for your happy Friday:

Dino Dinco in London This Saturday: Fashion in Film

We are very happy to inform you that Dino Dinco’s “El Abuelo” premieres at the Fashion in Film Festival 2008 at the Tate Modern, London in the Starr Auditorium this Saturday. Dino is one of the smartest, kindest, and stylish people on the planet. He co-founded YOU WEAR IT WELL with Diane Pernet and is the photographer behind many cheeky campaigns of fashion designers such as Jeremy Scott and Bernard Willhelm. Thanks for repping LA to the fashion world, DD…

We <3 Apolis Activism!

Seriously. Could this campaign get any better? So classic.

Big thanks to Apolis for donating some totebags to the dublab fund drive! The tea dyed Defend Tomorrow tote bag is exclusively sold at American Rag Cie, on apolisactivism.com/shop, and now a very lucky few who donate $300 or more to dublab will get this bag along with a tax write-off and a TON of other goodies. The tote bag is packed with an Invisible Children bracelet (check out the documentary - the story totally broke me down in learning about what’s happening in Uganda) and a bottle of charity:water which will help clean the water in impoverished communities.

Defend Tomorrow / Defendons Notre Avenir!!

Et gros bisous a Apolis!

Now I know why it’s called the Hit and Run…

Ted from Poketo captured me with a horrible face, in response to Brandy of Hit+Run’s re-telling of the puppet sex scene in Captain America. It’s too bad that’s the photographed memory of this beautiful day on dublab’s rooftop, but c’est la vie. Thanks again to Ted for showing up to support and bringing a superduper care package! More of Ted’s pics can be seen on his flickr.